FCIA Webinar: Maximizing Sales at Chocolate Festivals & Farmers Markets
10/16/2025 - 10/16/2025
1:00 PM - 2:00 PM EST



Registration ends on 10/17/2025



Event Description

Turn festival traffic into loyal customers & boost your sales this season

Date: Thursday, October 16th at 1:00 p.m. ET.
Time: 1:00 PM (Eastern)
Where: Live on Zoom
Cost: Members are Free | Non-Members: $75
Bonus for attendees: Free download: Festival Success Checklist

Why attend

In this fast, practical session you’ll learn how to turn busy festival foot-traffic into real revenue without feeling pushy.

  • The proven do’s & don’ts that make (or break) festival sales
  • How to design a booth that attracts buyers and keeps them coming back
  • Smart sampling, bundling, and upselling strategies that feel natural
  • A step-by-step checklist so you never miss a sale or leave money on the table
  • How to spot and maximize wholesale opportunities

Perfect for chocolatiers, confectioners, farmers-market vendors, and specialty food makers who want a confident, repeatable system for event success.

What you’ll get

  1. Actionable tactics you can implement at your very next festival
  2. Examples and checklists you can adapt to your brand
  3. Live Q&A to get your specific questions answered
  4. A downloadable Festival Success Checklist for quick reference

Who should attend

  • Craft chocolate makers & chocolatiers
  • Farmers-market and pop-up vendors
  • Specialty food brands selling direct to consumer
  • New vendors preparing for their first event and seasoned sellers ready to level up

Meet your host

Ricardo Trillos, The Choconnector, helps chocolate businesses turn event traffic into profitable, repeatable sales systems. Expect real-world tips, simple tools, and a friendly push to take action at your very next show.

How it works

  • After you register, you’ll receive a confirmation email with your unique Zoom link.
  • On event day, join a few minutes early to test your mic/camera if you plan to participate in Q&A.
  • Attendees receive the Festival Success Checklist at the end of the session.

Save Your Spot

Don’t wait until after the event to wish you’d joined us. This is your chance to learn proven strategies that can boost your sales at your very next festival. Register now so you’re ready to hit the ground running on October 16th.