Product Page - The Future of Craft Chocolate: Can We Grow This Market?
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Is there single origin buyer fatigue? What is succeeding in the market place and what is not? What do consumers want beyond a bar? What are the options? What are the grocery stores and smaller specialty stores looking for? How do you sell in a larger region than you now have, or out of state. Lee Theisen who goes by @chocolate_guru on Instagram when he is not teaching the science, history and economics of chocolate at UCLA talks to Matt Caputo who is both a retailer (Caputo’s Market & Deli) and a distributor (A Priori Specialty Food and Distribution) to get his pulse on the market and where it is headed.