Following on from the first session focused on building and implementing a digital marketing strategy, we have invited digital marketing experts to present their area of expertise and offer participants a FCIA member only deal on their software or services. Meet the Experts Jonathan Naccache - Co-Founder & President at Webistry (Conversion-optimized and data-focused digital campaigns). Gabe Macaluso - Director of Customer Success at Omnisend (Ecommerce Marketing Automation) Jarrod Morris - CEO and Co-founder at LEAP who make Evidence (Digital Marketers and Software Makers) Experts will cover the following topics: - Setting up and managing Google or Facebook ad campaigns - Designing landing pages optimized for conversion - Driving first time and repeat purchase through personalized marketing automation - The power of social proof tools to convert visitors to customers