Over a decade ago, Hershey acquired three specialty chocolate companies in a bid to expand their reach to the fine chocolate segment of the market. Speaker Susie Picken was involved with Dagoba and Scharffenberger brands and will share the challenges they face as the parent organization shifts its focus to becoming a "snacking powerhouse" Surprise webinar attendee, John Scharffenberger joins the conversation towards the end of the webinar to provide additional commentary.