CocoaTown Webinar: You Can’t Read a Cocoa Bean from a Flavor Wheel
Saturday, July 25, 2026 (10:00 AM - 12:00 PM) (EDT)
Description
Join CocoaTown and David Greenwood-Haigh for
an Empowering Chocopreneurs Webinar.
You Can’t Read a Cocoa Bean from a Flavor Wheel
- Date: Saturday, July 25th, 2026
- Time: 10 am – 12 Noon Atlanta Time
- Location: Virtual
- Click Here to Register
Flavor wheels, tasting notes, and score sheets can help us describe chocolate. But they cannot tell the whole story of a cocoa bean.
Real understanding starts much earlier; in cocoa-growing communities, on farms, in fermentaries, in drying yards, and with the people whose work shapes the beans before they reach a chocolate maker.
In this webinar, David Greenwood-Haigh will explore sourcing intuition; the practical knowledge that helps chocolate makers understand what they are truly looking for in cocoa.
He will also discuss how science and objective analysis, including cut tests, roast analysis, and finished chocolate assessment, can support better sourcing decisions.
You will learn:
- Why flavor notes are only part of the cocoa story
- How origin, fermentation, drying, and people shape cocoa quality
- What sourcing intuition means for chocolate makers
- How data and craft can work together in cocoa sourcing
Who will benefit:
- Chocolate makers and chocolatiers
- Bean-to-bar makers
- Cocoa buyers and sourcing teams
- Cocoa producers and origin partners
- Educators, students, and researchers