Description

Date: Thursday, August 20, 2026

Time: 1:00 PM – 2:00 PM ET

Format: Virtual Webinar via Zoom (Registration required to receive access link)

Cost: FREE for FCIA Members | $75 for Non-Members

Overview

Mention heavy metals like cadmium and lead alongside chocolate, and media headlines quickly trigger consumer panic. But how significant are these risks in reality? What are the actual health implications for adults and children? And most importantly, how can craft chocolate makers, chocolatiers, and brands address customer concerns with clarity and scientific authority?

This webinar addresses these pressing questions using credible, evidence-based nutrition science. Designed specifically for chocolate professionals, this session equips you with clear facts and practical messaging to navigate consumer anxiety, dispel myths, and confidently explain why the chocolate you craft remains safe to enjoy.

Key Takeaways

• The Science Behind Heavy Metals: Understand the actual exposure levels, dietary contexts, and health risks associated with cadmium and lead in cacao and chocolate.
• Consumer Perspective & Panic: Learn why headlines trigger strong consumer reactions and how to separate health realities from sensationalized media coverage.
• Effective Communication Strategies: Discover how to discuss heavy metals, food safety, and risk assessments with your customer base without causing alarm.
• Interactive Q&A Session: Dedicated time will be allotted for attendees to submit their own specific questions and challenges directly to our guest expert.

About the Speaker

Keith Thomas Ayoob, EdD, RDN, FAND

Dr. Keith Thomas Ayoob is Associate Clinical Professor Emeritus at the Albert Einstein College of Medicine in New York City. For 33 years, he directed a nutrition clinic specializing in special needs, obesity, family dynamics, and motivational counseling.

An internationally recognized nutrition expert, Dr. Ayoob co-authored the landmark global nutrition policy for the Walt Disney Corporation in 2006 (updated in 2012), which received endorsement from the White House and First Lady Michelle Obama. He served as an official media spokesperson for the Academy of Nutrition and Dietetics for nine years and has conducted over 1,500 media interviews across television, radio, print, and digital outlets. Dr. Ayoob holds his doctorate from Columbia University’s Teachers College and his Master’s degree from the Columbia University College of Physicians and Surgeons.